S-O-R ANALYSIS OF LIVE STREAMING PRODUCT PROMOTIONS TECHNOLOGY TOWARDS THE BUYING IMPULSES OF MUSLIM CONSUMERS
Introduction : Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are Fusible Non-Woven found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce.Live streaming of e-commerce is considered a trend and a new experience for consumers to